Enviga – the Calorie-Burning Tea
October 12th, 2006
Coca-Cola and Nestle are teamed up to launch a carbonated beverage that burns calories, named Enviga.
Enviga is a sparkling green-tea drink under the Nestea name, that is claimed to have negative-calorie (not low-calorie or zero-calorie).
The brand uses a blend of green-tea extracts known for boosting metabolism called Epigallocatechin gallate (EGCG). The marketers boasted Enviga has twice the EGCG as leading competitors, no more caffeine than an average cup of coffee and 20% of the daily value of calcium for men and women ages 19 to 50.
Rhona Applebaum, chief scientist for Coca-Cola Co., said that extensive scientific studies showed that three cans a day of the drink will burn a net average of 60 to 100 calories. The company conducted a double-blind, placebo study with Switzerland’s University of Lausanne and referred to four other existing studies supporting the green-tea and caffeine claims. The companies didn’t test the benefits of a single can, which, based on the three-can result would seem to have a negligible net calorie burn.
Evinga, the calorie-burning tea will be packaged in slim 12-ounce cans with berry, peach and green-tea flavors; while citrus flavor will be available in some regional markets. It will launch nationally in early of 2007.
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